Advertising is evil and under the practiced command of Wieden + Kennedy it can make us believe we had that wild sprit of youth. The Levi’s “Go Forth” campaign reaffirms that axiom by promising the fantasy of adventure and the myth of freedom.
Will Greer* voices Walt Witman’s Pioneers! O Pioneers! poem with the important understanding of time and without affectation.
M Bash, the director, shamelessly demands that young people take hold of their future and if we old farts pause to watch and listen, we are reminded that potential doesn’t die. It’s there always ahead.
So before we collectively drop one big cynical shit on this underhanded attempt to inspire us through the prose of some dead giant read by another, take one minute and three seconds to watch something great.
And evil.
(YouTube)