Mid-November, and the stores and brands once again begin whoring out the image of Father Christmas to sell their stuff: “Santa loves Coke!”, “More toys than Santa at our Store!”, “Santa is retiring his elves to buy from us this year!”
Wouldn’t it be nice to still have some group mythos - some cultural narratives and fantasies - that weren’t tainted by shitty plastic toys, Hollywood re-imaginings or sickly sweet carbonated-drinks?
Do we really have to look at somehow getting a Non-commercial Creative Commons License for each and every one of humanity’s stories in order to preserve what little dignity and awe and hope they once inspired?
