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We see tablets a catalyst that will allow ad dollars to shift from TV and print to interactive,” Yahoo’s chief product officer Blake Irving told reporters and analysts in a call Thursday. “The tablet is something you can lean back on a couch with, and curl up with. So brands can finally match the intimacy that they had with magazines.
Yahoo Doubles Down On the Web With ‘Livestand’ Tablet Platform | Wired.com
Yahoo!’s launching an HTML5 portal that’ll feature personalised content and is looking to challenge Flipboard as apparently “RSS-like magazines deliver a shallow experience.”
Also:
“Henderson emphasized that the product is considered the future of Yahoo and that they want it to be a platform open to any publication.”
The entire future of all of Yahoo! is an ad-based personalised portal that’s a rival to Flipboard.
